The answer is yes, except that it must also take into account the social/environmental/territorial dimension of the project.

The objective of the social business plan is to underline the coherence between the market, the decisions, the action plan, the team, the financial viability of the project and the social/environmental objectives that the social entrepreneurs have set themselves.

 

SSE entrepreneurs must therefore juggle with:

  • Their desire to maximize the social impact of their project
  • The obligation to remain financially viable

For companies or projects with a social purpose, we identify two main types of business plans

The business plan for creating a social structure based on a non-market economic model

These projects are most often supported by associations or foundations.

They must then set up a hybrid financing strategy (self-financing + loan + subsidy for example), in order to optimize the chances of economic viability both for the creation phase if there are investments and for the operating phase. .

The social business plan, aiming to support this funding strategy, will primarily target institutions and public authorities, foundations, companies or major individual donors.

Then, in any case, these structures must be managed in an efficient and professional manner to ensure their development and sustainability.

The business plan for creating a social enterprise based on a commercial economic model

The objective is to create a commercial activity while pursuing an objective of social or environmental utility, often with collective governance.

We will thus find Scop which belong to its employees who collectively decide on the main orientations, integration companies which allow those who are far from employment to find work or even SARLs or SAS which have registered in their status the principles of the SSE.

The business plan should then integrate and emphasize the social/environmental dimension of the activity.

In both cases, and as in classical economics, it is essential to find:

  • A summary of the project (synopsis)
  • A presentation of the project leaders
  • Opportunity analysis and market research
  • Strategy and business model
  • The action plan or roadmap
  • The 3-year forecast (including the cash flow statement)
  • The SWOT (Threats Opportunities Strengths Weaknesses)
  • The key success factors.

 Should thus be inserted in each step of this model:

  • A presentation of the social (and/or environmental) need of the project
  • Measurement of the social, environmental and territorial impact of the project
  • The methods of governance of the structure
  • The terms and conditions for the distribution of financial surpluses.

The business plan must demonstrate the economic viability (such as the accounting balance over several years) which alone will guarantee the social viability of the project in the long term.

 

 Other article on Social and Solidarity Economy

Stéréotypes et préjugés sur l’ESS